Unforgettable Languages In The Press

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In the Press

Winter 2002
No. 26, 8-14

Language Learning Journal

The Use of Linkword Language Computer Courses in a Classroom Situation: A Case Study at Rugby School
--Steffen Sommer and Michael Gruneberg

"This paper presents a case study of the implementation of a Linkword Language Course - French to a class of 13 year old pupils at Rugby School. The class was selected because they were the weakest at French, performed poorly in examinations, and had problems in terms of motivation and enjoyment of French. The result of introducing a Unforgettable French as a complimentary learning aid to the standard text and classroom work was that after seven months, following the end-of-year examination, a quarter of the class was promoted to the class above, a move that could not be expected otherwise. The results of a questionnaire revealed that the great majority of pupils found the course easier and faster than conventional methods of learning. Rugby School, as a result of the study has continued the use of the courses, partly at the request of the pupils...

Jan. 24, 2003

London Times Educational Supplement

Thanks for the Memory
--Elaine Johnson

How do you remember the Spanish word for cow? Elaine Johnson watches pupils learn languages by the use of bizarre images

I can still recall a lecture on memory that I attended at Swansea University in which psychologist Professor Michael Gruneberg explained how mnemonics could be used to teach languages. That was nearly 20 years ago.

So I welcomed the opportunity to try out his Linkword technique, which was originally developed for adults, in school.
Click on the TES logo to read the article.

August 5, 2002

Languages: A Fishy Way to Learn
--Nada El Sawy

"""Samakah" means "fish." You can remember that by imagining trying to smack a fish. Smack. Samakah. Smack. Samakah. Yes, you're learning Arabic one word at a time. In two or three hours, claims unforgettablelanguages.com, you will learn at least 100 words. Doubt it? Try another one: the Portuguese for "bed" is"cama." Picture a camel lying on your bed. "It's rather addictive," says site creator Michael Morehouse.That's evident from the sales numbers. The "unforgettable" people offer 30 languages, amoung them Swahili, Hebrew and Greek. When the site went up in mid-August 2001, it wasn't making any money. But Arabic sales took off in January, tripling in a matter of months and helping to push the service into profitability. More than 300,000 people worldwide have now used the site's courses or similar versions, and soon the method will make an appearance in a few British classrooms. Are all these people really learning languages with pure mnemonic devices? The courses use memory researcher Dr. Michael Gruneberg's Linkword method. After a weekend, the site promises, you'll have a working vocabulary and basic grammar..."

May 19, 2003

Get Fluent for $30? News Channel 4 Puts CD's to the test
--Roseanne Colletti, Consumer Reporter

NEW YORK -- You've probably seen endless ads for instructional videos promising to teach you everything from playing a musical instrument to learning another language. But how well do they work?
Click on the NBC icon to see our newcast report.

August 21, 2002

Learning Thai with a Palm Pilot...and a compulsive, obsessive personality
--Gareth Powell

"It is claimed using these methods it is possible to learn 300 words a day working at it more than, say, two or three hours a day. I tested this and came to 297. Add in a few words that are the same in Thai and English _ passport, lipstick and so on _ and you can reach 300..."
Click on the Bangkok Post icon to read the complete article.

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